Should My Aspiring Content Creator Friend Cease Using People for Content?

One Side: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her Instagram – it feels like a jumpscare.

My best friend of a decade, she, calls herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, she feels the need to record everything constantly. During meals out, her motto is, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She creates video blogs about city life, a day in her life, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a surprise: I’ll have no makeup on, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to someone else, or we’ll just be hanging out in the street. I feel like our friendship has transformed into me being her free crew. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the energy I spend helping her create material.

I appreciate that she has helped me with my design career, but I resist our friendship to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but at times I feel that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with another. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I enjoy being with her, but I also want to enjoy it without being recorded, edited, or posted for an viewers. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I want my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to express myself and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I admire people on TikTok who execute that aesthetic of casual, DIY content creation.

Content creation is my interpretation of living actively: observing the details, posting them with an viewership that values the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my method of offering access, providing her a chance to witness behind-the-scenes moments that could help her professional path too. That’s not blackmail, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I want her to see what the work we create together can achieve: a foot in the door. I understand not everyone likes being on camera, but sometimes spontaneity is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my private videographer, but companions help each other in minor capacities. I thought recording a short video now and then would be fun for her. Innovation flourishes in partnership, and having Beth around makes projects energetic and pleasurable. I don't compel her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I value Beth’s friendship profoundly and don’t want content creation to drive a wedge between us. I’m willing to compromise: like asking before recording, and avoiding shots that might make her uncomfortable.

This is not about power, it’s about expressing my perspective while still considering hers. Clearly content creation is not a replacement for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is content. She needs to respect her friend's personal space.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everyone. It’s nice she has helped her friend professionally, but she must to listen to what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and ensure it’s the focus in your friendship. Create some real experiences, where genuine feelings are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when they're together – she’s working. Both seem unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing clear boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their friendship?

Brian Schmidt
Brian Schmidt

Elena Visser is an architect and sustainability advocate with over a decade of experience in eco-design.